Join The Mckenzie Collective and become an elite member where mastery meets opportunity—unlock your potential, elevate your craft, and fast-track your success.
It's time to transform your photography business.
The McKenzie Collective
Whether you're just starting out or ready to elevate your business, I'm here to help you build a solid foundation. From marketing and branding to streamlining your business operations, my goal is to ensure everything is running smoothly so you can focus on what you love.
But here’s where you become a true badass—we’ll also work together to refine your photography skills, making you the absolute best in your market. When your craft is unmatched, your pricing can reflect that. It’s time to get paid what you’re worth, and I'm here to help you make it happen!
Yes! Tell me how... →
Ready to elevate your brand and your craft?
Investing in your business now is key to avoiding costly mistakes that could set you back in the long run. Think about it—if you knew you could build a thriving photography business and earn over $100k doing what you love, wouldn't you want to invest in yourself to make that dream a reality? The truth is, skipping over proper education, marketing strategies, or technical skills often ends up costing more in wasted time, lost opportunities, and undercharging for your work. When you invest in learning the right way from the start, you set yourself up for long-term success, allowing your passion to turn into a sustainable, profitable career.
Personalized photography business coaching Collections
The McKenzie Collective
Work with me
Conferences and generic tutorials offer broad advice, but a personalized coach gives you tailored guidance for your specific needs. With one-on-one support, you gain expert insights, accountability, and clear, actionable steps to fast-track your success—no more sifting through generic info. It’s all about building your business and craft with focused, customized help.
Personlized Coaching
elevate your art
Master the art of post-processing with in-depth editing tutorials that enhance your images and bring your creative vision to life.
Editing Tutorials
Get real-world experience through in-person shoots with yours truly, where you'll learn techniques and creative approaches in action.
Hands-on Photo Sessions
Receive personalized feedback on your work, helping you refine your style and elevate your photography to new heights.
Photo Critiques
You’re done with underpricing your work and are ready to learn how to charge what you’re worth by creating both a badass portfolio and a thriving business.
You know your art is strong, but you struggle with the backend—marketing, pricing, and systems—and want to confidently run a successful business.
You’re passionate about photography and want to refine your craft to become a top-tier photographer in your market, standing out from the competition.
You have the drive to take your photography business to the next level but need guidance to make your growth strategy rock solid.
This is for you if...
Hiring a business coach can fast-track your career by providing valuable insights and guidance that you might not be able to see on your own. With my experience and an outside perspective, I can help you identify opportunities for growth and areas that need improvement, ensuring you don’t get stuck or waste time on what doesn’t work. I’m here to meet you exactly where you’re at, and over the course of 6 months, I’ll guide you step by step to becoming the photographer and business owner you aspire to be. Together, we’ll build a future where your passion becomes your powerhouse.
making art&
making money
Here's what I can do for you (that you aren't already doing for yourself):
Content Photographer
Kira Wagner
Wedding Photographer
Coley Cook Photography
Wedding Photographer
Alyssia B Photography
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Wedding Photographer
Alyssia B Photography
"Mckenzie was my mentor when I first started photography. She helped me gain the knowledge and confidence I needed to get my business going! She is so knowledgeable and is such a good teacher!! She not only taught me about business, the technical side and posing but she also radiates confidence to help you do the same. She is totally worth the investment if you are wanting to take your photography to the next level! "
Wedding Photographer
Coley Cook Photography
"Mckenzie has been an amazing mentor for photography! When I was first starting out on my own I booked a few mentoring sessions with her and she gave me so much confidence through helping me understand technical aspects and how important it is to let your personality shine. She’s so knowledgeable regarding photography, editing, interactions with clients and people, marketing and more. She’s very happy to answer questions I had, too! No gate keeping here. Mckenzie’s mentoring was so valuable and I’m very thankful to know her!"
Content Photographer
Kira Wagner
I had the privilege of working alongside McKenzie Deakins as she coached, photographed weddings, and traveled across the country to speak at multiple Pinners Conferences. It was truly inspiring to witness the way people were naturally drawn to her infectious energy and passion. McKenzie isn’t just a teacher—she’s a motivator who empowers you to chase your dreams while sharing invaluable skills along the way. Working with her is one of the best opportunities you can have, not only to grow your business and enhance your skill set,but to inspire you in life as well.
Kind Words From My Clients
you'll also get...
With years of experience speaking at photography retreats, conferences, and education events, combined with a vibrant social media presence, I've been lucky to build an incredible community of talented photographers. I call them "The McKenzie Collective." We support each other in so many ways—whether it’s a quick text, thoughtful advice, or even a simple like on a post, the connection is real. When you join, you’re not just gaining the knowledge and tools to build a bigger, more successful business—you’re becoming part of something bigger. The Collective is about community, and we’ve got each other’s backs.
The Cool Kids Club
This comprehensive kit includes customizable content calendars to plan your posts effectively, engagement checklists to maximize every interaction, and branding templates to maintain a consistent aesthetic across your platforms. These tools are designed to help you organize, implement, and manage your social media strategy with precision and ease, enhancing your ability to produce content that resonates with your audience.
Social Media Toolkit
With over 20 years of experience as a photographer and business owner, I’ve made all the mistakes so you don’t have to. My coaching is a blend of creative mastery, business strategy, and personal empowerment. I’m here to help you not only grow as a photographer but to run a successful business that reflects your unique style and goals. Plus, we have a lot of fun along the way!
What makes your coaching different from others?
Yes! I offer flexible payment options to make the coaching program more accessible. Let’s chat about what works for you.
Do you offer payment plans?
We’ve all been there! My goal is to help you see that you are good enough, and with the right tools and mindset, you can become the photographer and business owner you dream of being. This coaching isn’t about being perfect; it’s about progress and learning from the challenges we face.
I’m not sure I’m ready. What if I don’t feel “good enough”?
My retreats are immersive experiences designed to take you out of your everyday routine and into inspiring locations. They range from epic worldwide adventures to intimate 3-day retreats and photo walks. You'll get hands-on practice, one-on-one coaching, and an opportunity to connect with other passionate photographers.
How do the retreats work?
The 3-month program is a deep dive into both the creative and business sides of photography. We'll cover everything from mastering your camera, lighting, and editing to building a strong brand, attracting high-paying clients, and managing your business effectively. By the end, you'll not only be a better photographer but a badass business owner too.
What can I expect from the 3-month program?
My coaching program is designed for photographers of all skill levels who want to level up their technical abilities, refine their craft, and grow a profitable, sustainable business. Whether you're just starting out or you're ready to take your established photography business to the next level, I'll meet you where you are and help you build from there.
Who is your coaching program for?
frequently asked questions
Let's do this
I'm ready
After assessing your unique business needs, I’ll create a custom package just for you. This could include hands-on photo sessions, personalized critiques, and so much more.
Contact For Custom Pricing
intensive coaching package
Sign Me up
You'd be surprised what we can cover in just one hour. Whether your a pro or just getting started, let me point you in the right direction.
$197
1 hour virtual session
Photography Coaching Collections
The mckenzie collective
Get hands-on, in-person technical training tailored just for you. We’ll start by diving into camera settings and editing techniques, then wrap up with essential marketing tools to elevate your business
$425
2 hour Private coaching session
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Build Your Beautiful Photography
Brand
making art & making money
